New BEST Sorpresa Collection – One-of-a-Kind Italian Range Hood Designs You Have to See to Believe
Hartford, Wis., April 26, 2011 – BEST® recently debuted The Sorpresa™ Collection, its Italian-inspired range hood collection, in the U.S. market to rave reviews. The line consists of a set of nine range hood designs that are cutting edge in Europe, according to Brian Wellnitz, marketing manager, kitchen ventilation, BEST.
Sorpresa, which means “surprise” in Italian, consists of nine exclusive hood designs that challenge perceptions of what a range hood can look like. The unique designs take on shapes and styles that are designed to immediately become the focal point of any kitchen, while still delivering the world-class function expected from a BEST product.
“These designs were introduced in 2010 to the European market at Eurocucina in Milan, Italy to rave reviews and in parallel we tested several designs at the 2010 K/BIS with U.S. kitchen and bath designers,” says Wellnitz. “Many of these BEST range hoods are hits in Italy, France, Spain, Great Britain, Germany and Portugal, and in the U.S., they were well received by designers at K/BIS and at the 2011 Architectural Digest Home Design Show in March, where they earned the “Imagine Top Pick 2011” ASID Award. We believe The Sorpresa Collection will appeal to even the most discerning U.S. customers.”
These Italian-style designs are meant to appeal to designers and homeowners who want to make a statement and inspire them to dream about how to create a kitchen around them. Many may find themselves asking “What is it?” when they first see these unexpected shapes. The hoods are meant to be an instant conversation starter.
“The award-winning hoods will be released in the U.S. market beginning in Spring/early Summer 2011. We have had to adjust the European mechanical aspects of these range hoods to meet the U.S. market requirements important to American builders and kitchen designers, but the styles themselves have remained untouched,” says Wellnitz.
The nine designs will be available in three different categories: Island hoods called Gloss, Secret and Vertigo Double (pictured above); Chimney hoods called Surf, Modulare, Eclisse, Dune and Lipstick; and a Ceiling hood called Cirrus.
To visualize how any of the nine hoods will look in a variety of kitchen motifs, BEST offers an online tool, available on BESTsorpresa.com. This Sorpresa Visualizer tool enables designers and their clients to see and share the new design experience.
These innovative styles reflect the sleek and contemporary global design reputation of the BEST
For Hi-Res Images Contact: Kate Krejci Griffin & Company, Inc. 888-420-0256, ext. 102
For More Information Contact: Karen Collins BEST 800-548-0790, ext. 8530
New BEST Sorpresa Collection – One-of-a-Kind Italian Range Hood Designs You Have to See to
Believe brand. The U.S. building and kitchen design community, to whom the BEST brand has been marketed for nearly two decades, has come to expect the Italian artistic inspiration inherent in all BEST range hoods.
For more information on the BEST Sorpresa Collection, please visit www.BESTsorpresa.com. To view the full line of BEST products, visit www.BESTrangehoods.com.
BEST® and Broan® are registered trademarks and Sorpresa™ is a trademark of Broan-NuTone LLC, North America’s leading manufacturer and distributor of residential ventilation products including range hoods, ventilation fans, heater/fan/light combination units, Indoor Air Quality (IAQ) Fresh Air Systems, built-in heaters, whole-house fans, attic ventilators and trash compactors. NuTone® is a registered trademark of NuTone Inc., a subsidiary of Broan-NuTone and North America’s leading manufacturer and distributor of residential built-in convenience products including door chimes, central vacuum systems, ceiling fans, stereo intercom systems, home theater speakers, medicine cabinets, ironing centers and ventilation fans.
Broan-NuTone is proud to be an ENERGY STAR® partner.
For more information about the full line of Broan-NuTone products,
call 800-558-1711 (Broan) or 888-336-3948 (NuTone),
926 W. State Street, Hartford, WI 53027 U.S.A.
or visit www.BESTrangehoods.com, www.Broan.com or www.NuTone.com.